Mark Cavendish is ready to shake up cycling’s business model

Mark Cavendish is ready to shake up cycling’s business model

The former world champion always knew where to position himself to win a race, now he wants to bring that ruthless edge to the business side of the sport.

Mark Cavendish hints at creating own pro cycling team in future “that is more along the lines of other sports” like Formula 1, claiming riders “aren’t doing enough to make money in their own right”

“There are revenue streams that aren’t being properly utilised,” the retired British sprinter said in a recent interview discussing pro cycling’s business model