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Maria Grazia Chiuri’s Debut at Fendi Draws Uma Thurman, Jessica Alba, Dakota Fanning, Monica Bellucci and More Stars
Maria Grazia Chiuri honored Fendi’s heritage by using archival furs and refashioning techniques in her FW26 collection, emphasizing sustainable luxury and brand reinvention.
- On February 25, 2026, Maria Grazia Chiuri debuted at Fendi's Via Solari headquarters, presenting a fall/winter show using only archival furs as a nod to the brand's heritage.
- Chiuri returned to Fendi after training and working at the house for over 10 years, leading Valentino and Dior, now among the few women at the helm of a major luxury brand.
- Reworking brand codes, Chiuri revived the Baguette bag and reshaped lettering, while a shared wardrobe featured reproportioned men's and women's jackets and coats with textures from unlined cashmere to lace and laser-cut leather.
- A star-packed front row confirmed the show's high profile and buzz with Uma Thurman, Jessica Alba, Monica Bellucci, and Dakota Fanning attending, while hundreds of K-pop fans and a dozen anti-fur protesters gathered outside and Fendi ambassador Bang Chan provoked a public frenzy.
- Chiuri's Dior track record—marked by revenue growth from €2.2 billion to €9 billion—frames high commercial expectations as she defines Fendi's silhouette after leadership shifts.
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13 Articles
13 Articles
Keyword: reactivation. It is the debut of Maria Grazia Chiuri as Chief Creative Officer of Fendi and, for the first time in this new office, he also signs the man: the parade is co-ed, woman and man together. The heart of his intervention is a workshop statement: "I will insist more and more on the modeling of vintage furs" because today sensitivity has changed but the material remains durable, precious, alive. Reactivation, here, is not nostalg…
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Total News Sources13
Leaning Left5Leaning Right0Center2Last UpdatedBias Distribution71% Left
Bias Distribution
- 71% of the sources lean Left
71% Left
L 71%
C 29%
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