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Margaret Qualley, A$AP Rocky star in Chanel short directed by Michel Gondry

Chanel named A$AP Rocky as ambassador and muse to connect luxury fashion with younger audiences, highlighting his creative versatility and cultural influence.

Summary by adage.com
The quirky New York City love story arrives as Rocky is named a Chanel ambassador.

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Without deals with acts from the rap area, the big fashion houses escape a huge and therefore important target group.

·Zürich, Switzerland
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Chanel is preparing for Métiers d’art 2026 in the most New Yorker – and cinematic – way, presenting a romantic short film in the city.

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Schweizer Radio und Fernsehen (SRF) broke the news in Zürich, Switzerland on Tuesday, December 2, 2025.
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