March Madness first round sets viewership record for third consecutive year

March Madness first round sets viewership record for third consecutive year

CBS Sports and TNT Sports are once again celebrating new record viewership for the first round of the NCAA Men’s Basketball Tournament. The networks announced on Monday that first-round viewership averaged 9.8 million viewers per window across CBS, TBS, TNT, and truTV between Thursday and Friday. That figure is up 6% versus last year’s average of 9.1 million. Of course, it must be noted that this is the first year in which viewership data includ…

Men's March Madness opens with usual viewership milestone

The following article "Men’s March Madness opens with usual viewership milestone" originally appeared on Sports Media Watch. The NCAA men’s basketball tournament opened at a viewership high — again. Thursday’s opening round coverage of the NCAA men’s basketball tournament averaged a combined 9.8 million viewers per window across CBS, TBS, TNT and truTV — up 6% from last year (9.1M) and the largest audience on record for the opening day of play. …

March Madness Off to Record Start

March Madness drew its largest opening-day audience across multiple TV networks. The 16 games averaged 9.8M viewers, up 6% from last year.