"Many Consumers Think They Are Eating Beef when It Comes to Cowmeat": the Pyrénées Gasconne Sector Is Aiming for a PDO for Its "True Beef"

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DECRYPTAGE. Faced with the challenges of Mercosur, the DNC and the agricultural crisis, the actors of the Gascony sector of the Pyrenees in Ariège organize themselves to make recognize the "True Boeuf" through a name...