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Manosphere content poses danger to public similar to tobacco, report warns
The report says 2-thirds of young men watch masculinity influencers and urges platform regulation, better moderation and wider support for boys.
Academics publishing in The Lancet defined the manosphere as a "diffuse commercial ecosystem" united by beliefs about masculinity and male victimization, arguing it should be addressed as a public health problem. The environment monetizes boys' insecurities and grievances to generate profit.
Co-Author Professor Kent Buse argued the manosphere is "a business model, not a fringe" that exploits boys' isolation and lack of secure futures. The movement centers on a "so-called crisis of masculinity" blaming feminism for male disadvantages.
The ecosystem contributes to violence against women and girls while "delegitimising" the idea of boys seeking help, authors reported. In this environment, outrage and grievance are "good for business," leading to promotion of extreme content.
Regulation should focus on online platforms rather than users, similar to tobacco advertising bans, the report suggests. Authors urged "strengthening existing content moderation to restrict harmful environments" and harnessing algorithms to promote positive norms.
British Minister for Men and Boys Jake Richards pledged to drive this issue onto the national agenda to dismantle harmful influences. Mark Brooks of the Centre for Policy Research on Men and Boys praised the public health classification.