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Malls Draw Gen Z Shoppers by Providing Opportunities to Socialize
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Malls Draw Gen Z Shoppers by Providing Opportunities to Socialize
Malls are drawing Gen Z shoppers by catering to young people’s desire to socialize in real life and away from screens. Experts interviewed by Retail TouchPoints for a report posted Friday (Dec. 26) said malls are attracting these under-30 shoppers by offering more than the traditional combination of stores and a food court. For example, malls have found success by providing experiences like dining, entertainment and events; hosting spo…
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