US EditionWNBA star A’ja Wilson’s signature Nike shoe sells out online in 5 minutes
- WNBA star A’ja Wilson released her debut signature Nike shoe, the A'One, on May 6, 2025, with a campaign and commercial filmed in Columbia, South Carolina.
- Wilson collaborated with emerging filmmaker Malia Obama, who directed the deeply personal commercial highlighting Wilson's roots and featuring her family's church and local dancers.
- The commercial blended cultural pride and Wilson’s journey, included her former college coach Dawn Staley, and aired during the NBA playoffs, adding momentum to the shoe's debut.
- All sizes of the A'One, originally priced at $110 for adults and $90 for big kids, sold out online within five minutes, with resellers listing pairs for nearly triple the cost.
- Wilson thanked fans and assured more shoe availability soon, marking a milestone in her career and solidifying her influence on and off the court.
31 Articles
31 Articles
Nike's new A'ja Wilson commercial pays homage to Columbia, features Benedict College students
A new commercial promoting A'ja Wilson's first signature shoe with Nike pays homage to her hometown, with features from familiar faces and places in a minute-long spot directed by a former First Daughter.
WNBA star A’ja Wilson’s signature Nike shoe sells out online in 5 minutes
As the 29th WNBA season draws closer, hype and marketing are in full swing. With record TV ratings and game attendance, the league and its stars are ready to capitalize on last season’s success. How is A’ja Wilson building on the league’s success? Las Vegas Aces star A’ja Wilson added to the anticipation Tuesday, May 6, when the release of her Nike signature shoe sold out online in less than 5 minutes. Fear not, Wilson fans; in a social media …
WNBA star A’ja Wilson’s new signature Nike shoes sell out within minutes
A’ja Wilson is one of the biggest names in basketball. Not only is she a two-time WNBA champion, a three-time league MVP, a two-time Olympic gold medalist and an NCAA champion, but Wilson now has her own signature sneakers. The first wave of online sales of the “Pink A’ura” edition of her Nike A’One shoes began early Tuesday morning. It also ended early Tuesday morning. It took only five minutes for the kicks to sell out, Nike confirmed to The T…
Black Kos: Malia Obama directs powerful commercial celebrating A'ja Wilson & Black girlhood
Black girl magic in a commercial. Commentary by Black Kos Editor Denise Oliver-Velez Bravo to Malia Obama. Never thought I’d be writing about a Nike commercial, however it has brought back so ...
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