Malcolm Cupis: The Conservatives may have had a better than expected innings, but Reform just aren't playing cricket

Malcolm Cupis: The Conservatives may have had a better than expected innings, but Reform just aren't playing cricket

Malcolm Cupis is a public relations consultant, strategist and writer. He stood as a Reform UK candidate in the 2024 general Election and was a constituency chairman. He resigned from Reform UK in February 2025 and has joined AdvanceUK.  Summer is over, stumps have been drawn and now the Conference season is behind us. The Conservative Party Conference turned out to be fascinating on a number of levels. Heading into it the party resembled a team…