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Malaysian SMEs Need To Adapt To Penetrate China Market
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Malaysian SMEs Need To Adapt To Penetrate China Market
NANNING (China), Sept 18 (Bernama) — Malaysian small and medium enterprises (SMEs) seeking to penetrate the China market need to adapt their products, packaging and marketing strategies to local preferences to improve product acceptance and competitiveness. China-ASEAN Mercantile Exchange (CAMEX) international marketing director Philip Chong said such adaptation is important to meet the changing needs of Chinese consumers, including their growin…
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