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Asda shoppers left fuming at major change affecting millions of customers

  • Asda announced it will end its Blue Light Card discount partnership for NHS, emergency workers, and military personnel on May 27, 2025.
  • The partnership, started during the Covid pandemic to support frontline workers, has lasted five years but is now ending amid shifts in Asda's customer strategy.
  • Blue Light Card members previously received discounts on fresh produce and other products, including a reduction from 10% to 5% in April 2024 before the full withdrawal.
  • An Asda representative stated that any accounts connected prior to this cutoff will maintain access to the special member benefits until 11:59 PM on May 27, 2025, after which these benefits will end.
  • The decision sparked widespread criticism from shoppers concerned about rising living costs, with some expressing intent to stop shopping at Asda as a result.
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The Sun broke the news in United Kingdom on Tuesday, May 13, 2025.
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