Primark Makes Major Price Change 'Customers Can't Find Anywhere Else'
The retailer aims to reinforce its affordable fashion positioning as nearly half of UK shoppers prioritize value for money, according to a company-commissioned survey.
- Primark introduced lower prices across hundreds of menswear, womenswear, and childrenswear lines today as part of its new 'Iconic Value' era, reinforcing its status as a high street destination for affordable fashion.
- A company survey found that 46 per cent of shoppers in Britain prioritise value for money when buying clothes, with six in 10 identifying good value as the most important shopping factor.
- Matt Houston, Chief Customer Officer at Primark, said "value matters to customers today more than ever," with newly priced items including jeans for £9, cotton pyjamas from £7, and velvet plush leggings for £6.
- Separately, fashion brand Ted Baker is plotting a major return to the high street later this year, nearly two years after all 46 British locations closed following the collapse of its store operator, Ordinary Designer Label.
- Authentic Brands Group, which owns Ted Baker, confirmed the first new standalone store will open "very soon," building on gradual retail expansion through boutique concessions in Selfridges, including Selfridges Birmingham.
18 Articles
18 Articles
Primark has announced price reductions on its best-selling products, covering new collections and the upcoming autumn/winter season. Primark announced price cuts on hundreds of best-selling items from its women's, men's, and children's collections as part of a new strategy called Iconic Value. The measure covers all 19 markets where the retailer operates, including Portugal. The new price lists will apply to collections currently available in st…
Primark continues to develop its global business strategy and launches "Iconic Value" a strategic initiative that focuses the range more on particularly sought-after products, a clear price positioning and a simplified shopping experience. Thus, the international fashion retailer wants to further strengthen its competitiveness in the price-oriented fashion market and implement its core promise more consistently: current fashion at affordable pri…
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