Major Car Brand 'Targets £1.3bn of Cuts' After Axing 20k Jobs to Exit 'Crisis'

Jaguar claws back from biggest marketing fail since Bud Light

Imagine a legendary car brand, known for its sleek design and British elegance, deciding to reinvent itself with a daring new image.Exciting, right? For Jaguar Land Rover, that bold move turned into a spectacular misfire.Jaguar’s ad, with its pink boulders and 'delete ordinary' tagline, felt like a betrayal to fans expecting a roaring cat, not an avant-garde dreamscape.The company's 2024 rebrand, intended to launch an electric future, crashed ha…

Major car brand 'targets £1.3bn of cuts' after axing 20k jobs to exit 'crisis'

ONE of the world’s biggest car brands is reportedly planning a huge wave of cuts worth a staggering £1.3 billion. The shocking moves comes as the company battles with its worst annual loss in a quarter century – forcing it to axe a whopping 20,000 jobs. One of the world’s biggest car brands is planning cuts worth £1.3 billionGetty PA:Press AssociationNissan has battled with a huge drop in sales[/caption] EPAThe company has nearly doubled the num…

Major car brand 'fully open' to share technology with rivals to make electric vehicles cheaper

One of the biggest manufacturers in the world has said it is open to sharing technology with other carmakers to reduce the manufacturing costs of electric vehicles