Madison Media Introduces MbrAIn to Support Strategic Media Planning for Indian Brands

Madison Media launches media planning agentic system as part of Madison 3.0 shift

Madison Media has announced the launch of MbrAIn and its proprietary Growth Planning System (GPS). The tools are part of what the agency describes as a broader shift in its operating model, branded internally as Madison 3.0. The new agentic system is intended to support strategic media planning, help brands diagnose growth, take better planning decisions and build accountable full-funnel strategies across the 4Cs - Consumer, Content, Channel and…

Madison Media launches MbrAIn

Mumbai, 6th Jan 2025: Madison Media today announced the launch of MbrAIn and its proprietary Growth Planning System (GPS), positioning MbrAIn as an India-First Strategic Media Planning Agentic System for brands. Built as a strategic partner for marketing and agency teams, MbrAIn helps brands diagnose growth, take better planning decisions and build accountable full-funnel strategies across the 4Cs – Consumer, Content, Channel and Commerce.   The…

Madison Media introduces MbrAIn to support strategic media planning for Indian brands

New Delhi: Madison Media has announced the launch of MbrAIn, described as India’s strategic media planning agent for brands, alongside its proprietary Growth Planning System (GPS). According to the company, MbrAIn is built to support marketing and agency teams in diagnosing growth, making planning decisions, and developing strategies across the 4Cs, Consumer, Content, Channel, and Commerce. The launch forms part of Madison Media’s broader shift …

Madison Media launches an AI-powered strategic media planning agent, MbrAIn

Mumbai: Madison Media has announced the launch of MbrAIn along with its proprietary Growth Planning System (GPS), positioning the platform as an India-first strategic media planning agentic system designed to help brands drive accountable, full-funnel growth. Built as an always-on strategic partner for marketing and agency teams, MbrAIn enables brands to diagnose growth challenges, take sharper planning decisions, and build integrated strategies…