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Mad Value Lift: 117,592 per Cent

Summary by Dagens Industri
The Dallas Cowboys were losing $1 million a month when, in 1989, oil trader Jerry Jones bought the club. Price: $130 million. Today, the Cowboys are the world's most valuable sports team and in nearly 40 years the investment has grown to at least 120 times the stake.
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Dagens industriDagens industri

Mad Value Lift: 117,592 per Cent

The Dallas Cowboys were losing $1 million a month when, in 1989, oil trader Jerry Jones bought the club. Price: $130 million. Today, the Cowboys are the world's most valuable sports team and in nearly 40 years the investment has grown to at least 120 times the stake.

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Dagens industri broke the news on Thursday, September 24, 2026.
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