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Mad Ants to Boom: Inside the rebrand of the Pacers’ G League team
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Mad Ants to Boom: Inside the rebrand of the Pacers’ G League team
For nearly two years, Pacers Sports & Entertainment (PS&E) worked on a major transformation. On May 8, 2023, they made a surprise announcement: the Fort Wayne Mad Ants would be relocating 100 miles south to Noblesville, Indiana.That decision set off a multi-phase project — from designing and building a new arena to launching a full team rebrand.This week, the team was officially reintroduced as the Noblesville Boom — a short, punchy name that pa…
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