US EditionMacron's 'Top Gun' look gives glasses maker's stock $4 million bump
iVision Tech shares jumped nearly 28%, adding €3.5 million in market value after Macron’s aviator sunglasses sparked viral social media attention at Davos.
- On Thursday, iVision Tech shares rose almost 28% after Emmanuel Macron's sunglasses look during his World Economic Forum speech in Davos went viral online.
- IVisionTech CEO Stefano Fulchir said `This certainly created a wow effect on the stock`, while Macron's office explained he wore sunglasses indoors to protect his `eyes because of a burst blood vessel`.
- Trading halts were triggered after the initial surge as Milan-listed shares rose nearly 6% Wednesday before briefly resuming around 1115 GMT Thursday and halting again.
- The surge added around €3.5m to iVision Tech's market value, and even U.S. President Donald Trump weighed in, increasing public visibility.
- Fulchir said he had sent the Henry Jullien glasses to Macron in 2024, the group identified the Pacific S 01 priced at €659, and Macron's office did not confirm the brand.
15 Articles
15 Articles
There is a detail in Emmanuel Macron's style this week at the Davos World Economic Forum that is giving a lot to talk about: the mirror sunglasses and aviator style he has chosen to wear. So much so that even the President of the United States, Donald Trump, alluded to them in his own speech.In fact, Macron himself has explained (and as the British newspaper The Guardian notes, the real reason for this election is no other than to hide a small h…
Macron's 'Top Gun' look gives glasses maker's stock $4 million bump
Emmanuel Macron's aviator sunglasses drove the shares of their maker, iVision Tech , almost 28% higher on Thursday after the French president's look during his speech at the annual World Economic Forum in Davos went viral online.
Emmanuel Macron's eye-catching sunglasses, which made the French president stand out at the World Economic Forum in Davos, have suddenly become incredibly popular. Shares of the company behind the luxury glasses skyrocketed, and the website even briefly crashed. The makers are calling it a "wow effect."
French President Emmanuel Macron has regained momentum in Davos. RN, LFI and centrists have united against Donald Trump's criticisms, but this solidarity remains mostly symbolic in France.
By capturing the image of Emmanuel Macron in Davos, the networks soon remembered the film starring Tom Cruise. Markets also reacted
The model of a French brand costs 659 euros – and has employed the Internet in recent days
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