US EditionApple’s MacBook Neo Just Stole The Market From Chromebooks And Windows
Apple's $599 MacBook Neo uses an iPhone A18 Pro chip, offers 16-hour battery life, and targets budget shoppers with up to $100 education discounts, aiming to boost Mac sales.
- On Wednesday, Apple Inc. rolled out the $599 MacBook Neo to challenge Windows PCs and Chromebooks, with pre-orders open and initial deliveries set for March 11.
- To win budget shoppers, Apple responded to a 6.7% Mac sales decline to $8.39 billion, with John Ternus saying the MacBook Neo was `built from the ground up to be more affordable for even more people.`
- Using an iPhone A18 Pro chip, the MacBook Neo runs macOS, ships with 8 gigabytes RAM, 256 gigabytes storage, and includes two USB-C ports, a headphone jack, WiFi 6E, Bluetooth 6, a 1080p FaceTime camera, and 16 hours of battery life.
- Apple expects new-store traffic and upsell opportunities as education buyers receive $100 discounts, lowering the entry price to $499, while also targeting corporate and organizational buyers.
- Priced $400 below prior new-generation Apple laptops and below the $1,099 MacBook Air, Apple claims the Neo runs three times faster for AI and Bloomberg News reported a touch-screen Mac is planned later this year.
12 Articles
12 Articles
Inside Apple's US$599 MacBook Neo and the 3D-printed future
The launch of the US$599 MacBook Neo has sparked a global debate over how Apple managed to hit such a breakthrough price point without abandoning its premium identity. While industry analysts initially expected a return to the plastic "MacBook" shells of the 2000s, Apple has instead doubled down on its signature metal. The company is deploying a secretive new manufacturing process that experts believe could soon redefine the production of the iPh
In MacBook Neo or everything is perfect. There are several limitations that Apple has not shown to all and that can limit its use
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MacworldMacBook Neo makes me want an iPhone Neo
Macworld In the past I've wondered whether Apple is even able, let alone willing, to make and sell a genuinely cheap product. In the flurry of announcements last week, notably the launch of the MacBook Neo and iPhone 17e, I feel like I got my answer. It's absolutely able, but more often than not, Apple simply isn't willing. Let me begin by saying that I haven't tried either product yet, and my opinion may change once I've got them into the testi…
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