US EditionMAC Cosmetics to enter Sephora US
MAC Cosmetics launches in 105 Sephora stores, Sephora online, and all 855 Sephora at Kohl's locations to boost sales and reach younger shoppers, part of Estée Lauder’s turnaround plan.
3 Articles
3 Articles
MAC Cosmetics Is Coming to Sephora—And It Might Say More About the Economy Right Now Than Beauty
SHANGHAI, CHINA – MARCH 7, 2024 – Citizens attend a lip balm promotion event organized by Canadian makeup brand M.A.C in front of Jiuguang Department store in Jing ‘an District, Shanghai, China, March 7, 2024. The two staff members wore red and black lip hoods, which had a dramatic effect on the busy streets. (Photo credit should read CFOTO/Future Publishing via Getty Images) By Kimberly Wilson ·Updated February 25, 2026 Getting your Trinity Aud…
MAC Cosmetics' arrival at Sephora marks one of the most strategic moves in the beauty sector this year. To celebrate its launch at the leading global retailer, the brand has released a high-impact campaign featuring three figures who represent different expressions of contemporary culture: singer Chappell Roan, model Gabbriette, and digital creator Quen Blackwell. The campaign's central concept revolves around MAC's ability to create personalize…
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