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Best UK Supermarket for Christmas Dinner Essentials Revealed in Blind Taste Test

Marks & Spencer won six of 17 categories in the Good Food Christmas taste test while Morrisons won three, judged from 185 festive products submitted by 13 UK supermarkets.

  • This year, Marks & Spencer topped Good Food's annual Christmas taste test, winning six of 17 categories including best Christmas pudding with its £16 Collection 12-month matured product.
  • Good Food-appointed judges evaluated 185 products across 17 categories this year, with the tasting process starting in August and involving 13 supermarket chains.
  • Judges highlighted M&S's £50 M Oakham hot maple-glazed turkey crown and Sainsbury's £22.75-per-kg joint turkey as winners, praising their flavors.
  • As part of supermarket support, Morrisons will offer schools a free delivery pass while Sainsbury's will provide a £200 gift card for each school in the government's free breakfast programme.
  • Morrisons took five category wins, led by its Cherry Bakewell mince pie praised for its soft, buttery pastry and juicy, citrussy filling; Tesco won best pigs in blankets and Lidl best trifle.
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The Independent broke the news in London, United Kingdom on Wednesday, October 22, 2025.
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