How 1 Southern University Is Helping M&M's Keep Their Peanuts Fresher Longer

How 1 Southern University Is Helping M&M's Keep Their Peanuts Fresher Longer

It all started with fans noticing something wasn’t quite right.Credit: Courtesy of Getty Images/Tamar DunduaSome may recall a time when Peanut M&M’s tasted a little different. Reddit threads from several years ago include comments from fans claiming the iconic candy wasn’t what it once was. “Is it me or has the taste of Peanut M&M’s changed in the last year?” posed one fan. “These aren’t the same Peanut M&M’s of the past,” responded a user. And …

‘Protect the Peanut’ mini-doc shows the science behind fixing Peanut M&M’s

BBDO Chicago documents the consumer complaints and environmental pressures that led to the “Protect the Peanut” initiative.

M&M’s Launches Short Documentary, ‘Protect the Peanut’

In the early 2000s, complaints about the taste of Peanut M&M's topped those for every other Mars product combined. That's a lot of unhappy snackers. There was even a Reddit thread about the awful taste of the peanuts in M&M’s! The challenge was finding a way to protect the peanut from a bevy of diseases,

M&M’s drops ‘Protect the Peanut’ campaign - Brand Innovators

Mars candy brand M&Ms is releasing an hour-long documentary film that highlights a little-known problem – the vulnerability of peanuts to climate change.  The new documentary, which will live on M&M’s social channels, follows fans, farmers and scientists as they work to improve peanuts’ resistance to disease and environmental pressures. The film showcases how M&M’s partnered with the University of Georgia to help create more resilient peanut var…