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Tate & Lyle's Golden Syrup rebrand drops dead lion

Summary by Ground News

Lyle's Golden Syrup will be rebranded with a lion's head with a single bee. The classic Victorian-style tin will be excluded from the rebrand. The company said it was to refresh its appeal to modern shoppers. The original logo is the world's oldest unchanged brand packaging, holding a Guinness World Record.

4 Articles

4 Articles

Evening Standard

Reposted by

The National

Lyle’s Golden Syrup drops its dead lion logo in first re-branding since 1883

The original design was the idea of the product’s founder, Scottish businessman Abraham Lyle, who decided to include a Christian analogy on the tins.

1 year ago·London, United Kingdom

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Lyle’s drops rotting lion logo from golden syrup after 150 years

One of the world’s oldest examples of brand packaging is replaced on plastic bottles by a smiling lion face and a single bee

1 year ago·London, United Kingdom

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Coverage Details

Total News Sources4

Leaning Left1Leaning Right0Center3Last Updated1 year agoBias Distribution

75% Center

Bias Distribution

75% of the sources are Center

75% Center

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The Times broke the news in London, United Kingdom 1 year ago on Monday, February 19, 2024.

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