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Lululemon CEO hire from Nike fails to impress investors, shares sink

Investors questioned the hire because O'Neill lacks public-company CEO experience and Lululemon is trying to reverse market-share losses.

  • On Thursday, Lululemon Athletica Inc. named former Nike executive Heidi O'Neill as chief executive officer, with shares falling about 12 per cent in morning trading.
  • The appointment concludes a months-long search marked by pressure from activist investor Elliott Investment Management, while founder Chip Wilson continues to advocate for a board overhaul.
  • BTIG analyst Janine Stichter stated, "We do not expect the market to receive this appointment positively," citing O'Neill's tenure at Nike overlapping with challenges mirroring Lululemon's struggles.
  • O'Neill, who joins in September, faces an immediate mandate to stem market share losses and refresh the brand as product lead times have ballooned to about 24 months.
  • Analysts remain cautious, noting it is "too early to say whether she's the right fit," as investors await O'Neill's strategy for the product reset and brand repositioning.
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Lululemon CEO hire from Nike fails to impress investors, shares sink

·United Kingdom
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The Toronto StarThe Toronto Star
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Lululemon shares tumble 12% after former Nike exec named new CEO

Lululemon Athletica Inc.'s share price slid by almost 12 per cent a day after the retailer named a new CEO.

·Toronto, Canada
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247wallst.com broke the news in New York, United States on Thursday, April 23, 2026.
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