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Lululemon Bets on Stars of F1 and Golf to Move Past Yoga Roots

Summary by Bloomberg
The retailer has done little traditional sports marketing, but with growth slowing it’s signing endorsement deals in golf, tennis and Formula 1.

3 Articles

BloombergBloomberg
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Lululemon Bets on Stars of F1 and Golf to Move Past Yoga Roots

The retailer has done little traditional sports marketing, but with growth slowing it’s signing endorsement deals in golf, tennis and Formula 1.

·United States
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larepublica.colarepublica.co

From Yoga to Formula 1, Lululemon Adds Hamilton and Other Athletes to Its Global Strategy

The company has done little traditional sports advertising on its way to surpassing in sales, but now American tennis star Frances Tiafoe wears Lululemon clothes

·Bogotá, Colombia
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Business TimesBusiness Times

Lululemon bets on stars of F1 and golf to move past yoga roots

LULULEMON Athletica is embarking on a big marketing shift by betting on a roster of athletes to help pull the yogawear brand out of a sales rut and grow beyond its downward-facing dog roots.

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Bloomberg broke the news in United States on Wednesday, September 3, 2025.
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