Lullemon Goes Out of Fashion

La Vanguardia

Factuality

Ownership

Lululemon Athletica, a brand famous for selling leggings at more than $100 a unit, has long been fashionable both among investors and among fashionists. In the last decade, this athleusure firm has reported operating margins from 15% to 25%, far ahead of its rivals, partly thanks to the large proportion of sales it makes directly to the customer. Its sales per square meter of commercial space have reached about 16,000 dollars a year, greatly sur…