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Spooked by Bolsonaro, Brazil’s Left Takes to Social Media and the Streets Pushing for Lula Win

Left-wing groups are using social media to counter Bolsonaro’s influence, with analysts saying the online fight could shape Brazil’s political debate.

  • On Tuesday, Lula reached 200 million social media interactions since October 5, vastly outpacing Flávio Bolsonaro's 54 million as Brazil's presidential campaign intensified through digital mobilization.
  • Both campaigns pivoted toward digital activism after the first round, where analysts note the left struggled competing with the right's rapid platform adoption and online organization strategies.
  • Lawmaker André Janones assembled "Lula's army," a WhatsApp channel with more than 8 million supporters, while Flávio Bolsonaro directs "Flávio's squad" with over 2 million followers coordinating online events.
  • Since the second round began, Lula's profiles received around 111 million interactions against Bolsonaro's 31 million, according to data analytics company Bites, demonstrating digital strategy's measurable campaign impact.
  • More than 33 million voters abstained in the first round, representing a reservoir Lula hopes to tap through digital outreach as the election outcome remains contested between both candidates.
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18 Articles

The Toronto StarThe Toronto Star
+14 Reposted by 14 other sources
Lean Left

Spooked by Bolsonaro, Brazil’s left takes to social media and the streets pushing for Lula win

RIO DE JANEIRO (AP) — When Brazil's presidential candidate Flávio Bolsonaro bested incumbent Luiz Inácio Lula da Silva by more than 2 million votes in the first round of the

·Toronto, Canada
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The advantage of more than 2 million votes won by Brazil's presidential candidate, Flávio Bolsonaro, over President Luiz Inácio Lula da Silva in the first round of the country's elections earlier this month took the left by surprise.

Three days after the voters go to the polls, candidates for the Presidency of the Republic bet all the chips in the virtual world to win votes from the indecisive and those who abstained in the first round.

·Lisboa, Portugal
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Publico broke the news in Lisboa, Portugal on Thursday, October 22, 2026.
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