US EditionLufthansa Wants To Take More Control Of Its Big Airline Brands
11 Articles
11 Articles
Lufthansa is under pressure and has to increase its efficiency, helping to restructure its corporate structure by pooling more expertise at its headquarters. What does this mean for subsidiaries such as Austrian Airlines?
Consolidation has limits? The case of Lufthansa.
Lufthansa is one of aviation’s most storied brands. Founded in 1926 in Berlin as Deutsche Luft Hansa A.G., it quickly became a European leader in the 1930s, operating across Europe, Africa, and even transatlantic routes. The modern Lufthansa Group has expanded far beyond its German roots. After the government fully divested its stake in 1997, Lufthansa began acquiring other European carriers. Today, the Group includes Lufthansa, SWISS, Austrian,…
The aviation group is missing a new organisational structure. In future, important tasks of the airlines AUA, Brussels, Swiss and Lufthansa will be centrally controlled by new bodies in Frankfurt.
In the Kranich-Reich, tasks from the daughters to the headquarters should go to Frankfurt. Is there now a threat of loss of meaning and job in Vienna?
Lufthansa Wants To Take More Control Of Its Big Airline Brands
The Lufthansa Group wants to take more control of its so-called network brands, which include famous European airlines like SWISS and Austrian Airlines, as part of a new plan to slash costs while also improving passenger satisfaction. German business newspaper Handelsblatt has gotten hold of an internal memo that suggests Lufthansa is plotting a major… The post Lufthansa Wants To Take More Control Of Its Big Airline Brands appeared first on PYOK.
Due to the new management structure, the subsidiaries such as AUA or SWISS will have less decision-making power in the future. In fact, little is likely to change, because the guiding decisions have been taken by the parent company in Frankfurt for years.
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