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Lucozade and England unveil new fuel pouch ahead of the World Cup
The 350ml high-carbohydrate pouch was developed with the Football Association to help players hydrate and recover during demanding matches, Lucozade said.
- England's national football team is utilizing Lucozade Elite, a new high-carbohydrate liquid pouch, to manage World Cup rigors in North America, developed exclusively through partnership with The Football Association.
- Performance nutritionists prioritized hydration and recovery to combat challenging heat and humidity, as sports science research shows athletes can lose as much as 4 litres of sweat during exercise in hot conditions.
- The 350ml electrolyte solution, developed by Lucozade's research and development team, provides concentrated carbohydrates in a practical format for use during high-intensity competition when consumption opportunities are restricted.
- England midfielder Jude Bellingham said, "Football is demanding enough on its own, but when you're playing regularly and at the highest level, the small details become even more important."
- The squad has been acclimatising to the environment during a training camp in Florida; with 10 days until the opening game, captain Harry Kane believes preparation will ensure conditions are not a factor.
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54 Articles
Lucozade and England unveil new fuel pouch ahead of the World Cup
As England prepare for a summer of international football, Lucozade and The Football Association are revealing how player preparation continues to evolve to meet the demands of the modern game.
·Portsmouth, United Kingdom
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Lucozade and The FA unveil product innovation for England Teams
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. As England prepare for a summer of international football, Lucozade and The Football Association are revealing how player preparation continues to evolve to meet the demands of the modern game. Central to that is Lucozade Elite, a new high-carbohydrate liquid fuel pouc…
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Leaning Left3Leaning Right0Center38Last UpdatedBias Distribution93% Center
Bias Distribution
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C 93%
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