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Loyalty Programs Are Losing Relevance as Customers Demand More Than Points, Warns Info-Tech Research Group
Info-Tech's three-phase framework helps CIOs and business leaders align loyalty strategy with technology and data to address declining customer engagement and fragmented program ownership.
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6 Articles
6 Articles
Essex Reporter+5 Reposted by 5 other sources
Loyalty Programs Are Losing Relevance as Customers Demand More Than Points, Warns Info-Tech Research Group
Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business outcomes. According to new insights from Info-Tech Research Group, fragmented ownership, siloed data, and unclear ROI…
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Total News Sources6
Leaning Left0Leaning Right0Center4Last UpdatedBias Distribution100% Center
Bias Distribution
- 100% of the sources are Center
100% Center
C 100%
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