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'Love Story' is revealing just how much Carolyn Bessette Kennedy's style has endured

The TV series Love Story has sparked renewed interest in Carolyn Bessette Kennedy’s understated ’90s style, with auctions of her clothing driving demand among vintage shoppers.

  • The new TV series Love Story chronicles Carolyn Bessette Kennedy's relationship with John F. Kennedy Jr., and retailers have seen more customers since it began airing.
  • Observers note her `educated tailoring` and `undercover quality` as high-end without flashy branding, while Sunita Kumar Nair said her privacy created mystique around Carolyn Bessette Kennedy.
  • Physical artifacts such as three of her coats and a little black dress are being auctioned this month at The Fashion Auctioneer, while her Charles J. Wahba tortoise headband remains sold at C.O. Bigelow.
  • Vintage shopping among Gen Z shows increased demand for her minimalist style, and stylists like Danielle O'Connell and Alix Gropper now reference her for red-carpet looks, reflecting her influence.
  • Comparisons to Jacqueline Kennedy Onassis and Princess Diana highlight her independent voice, with costume consultants noting her clothes look simple but require precise tailoring, prompting rework after fan criticism on Love Story.
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Byrdie broke the news in on Thursday, February 19, 2026.
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