4 Articles
4 Articles
It all began with a flower. Louis Vuitton sued Molly Tea, China's milk tea chain, for its four-petal logo, considered too similar to the famous monogram of the French maison. In June, Louis Vuitton got a 1.5 million dollar compensation, but the victory triggered [...] The article Louis Vuitton, the 1.5 million-million-dollar case against Molly Tea could have cost hundreds of millions comes from Fortune Italy.
For the first time, LVMH's leadership publicly acknowledged that the lawsuit against the Molly Tea bubble tea chain had negatively impacted Louis Vuitton's sales in China. But instead of lowering prices to win customers back, the world's largest luxury group chose a much more patient approach.
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