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Louis Vuitton Signs Future as New Ambassador
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Louis Vuitton officially announced the appointment of the American rapper and producer Future as his new global ambassador, a decision that confirms the strategic turn of the Maison towards the great architects of contemporary culture. More than an image alliance, the movement reinforces the French house's bet on hip-hop as the central force of global luxury, a territory where music, fashion and cultural narrative no longer compete: they are fee…
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