US EditionLouis Vuitton Opens His First Gelatery in Italy, so He Looks
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Luxury brands are going beyond products to offer sensory experiences (cafés, restaurants, ice cream shops, hotels). According to Bain & Company, experiential luxury already accounts for 45% of overall spending on luxury. According to American Express Travel, 81% of luxury travelers seek unique and unrepeatable experiences. In the middle of the European summer season, Louis Vuitton demonstrates that luxury can also be enjoyed in the form of ice c…
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