US EditionLouis Vuitton Marketing Strategy: How the Luxury Brand Stays Iconic | Branding, Promotion & Campaigns Explained
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Louis Vuitton Marketing Strategy: How the Luxury Brand Stays Iconic | Branding, Promotion & Campaigns Explained
Founded in 1854, Louis Vuitton has evolved from a trunk maker to a global fashion empire. With annual sales surpassing $15 billion and a market share of 10%, the brand is a dominant force in the luxury industry. Louis Vuitton’s success is not just financial; it has set new standards in fashion, collaborating with artists and celebrities to solidify its cultural icon status.Louis Vuitton’s marketing strategies have been instrumental in its succes…
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