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All The Details On Pat McGrath’s First Louis Vuitton La Beauté Campaign

Summary by Essence
By India Espy-Jones ·Updated August 20, 2025 Getting your Trinity Audio player ready… Back in March, Pharrell Williams’s Louis Vuitton announced the most influential makeup artist in the world, Pat McGrath, as the cosmetics creative director of their first-ever cosmetics line, La Beauté. Now, just ahead of this year’s spring/summer 2026 season, the line’s first campaign is officially here.  House ambassador Hoyeon led the campaign next to models…

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Essence broke the news in on Wednesday, August 20, 2025.
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