US EditionEXCLUSIVE: Future Is Louis Vuitton Newest ‘Friend of the House’
Future joins Pharrell Williams’s creative roster as a global ambassador, highlighting his pioneering artistry and cultural impact, Louis Vuitton said in the announcement.
- The brand named Future a Friend of the House, adding the four-time Grammy Award-winning American rapper, underscoring Louis Vuitton's dedication to celebrating cultural talent, WWD reported.
- Because of his cultural impact, the house noted Future embodies Louis Vuitton's core values of creativity, artistry and a pioneering spirit, highlighting his wide-reaching creative presence.
- Foreshadowing the partnership, American rapper Future attended Louis Vuitton's Spring 2026 men's show in Paris and the 2025 Met Gala in custom Louis Vuitton by Pharrell, having been Lanvin's guest creative in 2023.
- The appointment places Future, American rapper, among Friends of the House including Jude Bellingham, Tyshawn Jones, and Tahar Rahim, while Pharrell expands Vuitton's cultural reach into music and youth culture.
- The house did not specify his duties, saying it `eagerly anticipates an inspiring and innovative journey,' and noted Future, American rapper, has 11 number-one albums, Vuitton said.
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hiphopwired.com
Future Welcomed As The Newest Member Of The Louis Vuitton Family
Source: LANVIN / Lanvin Future has been getting fly for more than a decade, and now he’s finally getting his flowers. The French luxury fashion house Louis Vuitton has officially recognized the Atlanta rapper’s influence by naming him a Friend of the House. The brand confirmed the news in a statement praising Hendrix’s creative impact and global appeal: “Future embodies the core values of Louis Vuitton, including creativity, artistry, and a pion…
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