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'Loud luxury' is back as high-end brands look to rebound

Summary by CNBC

The sartorial shake-up could herald a new era of large logos, bold branding and distinctive designs dominating catwalks to high streets.

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CNBC

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'Loud luxury' is back as high-end brands look to rebound

The sartorial shake-up could herald a new era of large logos, bold branding and distinctive designs dominating catwalks to high streets.

2 days ago·United States

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Aleph News

The Minimalism Loses Ground in Luxury Mode. Large Brands Choose to Get Out of the Discretion Zone and Adopt “Load Luxury”

The most visible brands that adopt this trend are Gucci, Chanel, Versace, Burberry and Moncler. Minimumism begins to lose ground in luxury mode. Large brands such as Gucci, Chanel, Burberry and Versace choose to get out of the area of discretion and adopt “load luxury” – a trend with oversized logos, vibrant colors and designs that don’t go unnoticed. “Loud luxury” marks the return of a style of luxury focused on maximum visibility: large logos,…

2 days ago

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