Forte dei Marmi is not simply a seaside destination. It is a quiet, residential address of the Tuscan summer, charged with this Italian elegance that does not need to be justified. This is where Loro Piana chose to install Il Fioraio, his flower kiosk in the heart of the city, and to make it every summer a space for dialogue between the House and artisans whose practice naturally reflects the values that define the house for decades. This season…
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Forte dei Marmi is not simply a seaside destination. It is a quiet, residential address of the Tuscan summer, charged with this Italian elegance that does not need to be justified. This is where Loro Piana chose to install Il Fioraio, his flower kiosk in the heart of the city, and to make it every summer a space for dialogue between the House and artisans whose practice naturally reflects the values that define the house for decades. This season…