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Lord Alan Sugar sells part of empire to media giant Bauer

Summary by City AM
Lord Alan Sugar has sold a part of his business empire to one of the largest media giants in the country. Amscreen, which produces digital signage, has been taken over by Bauer Media Group, according to new filings with Companies House. The division formed part of Lord Sugar’s Amshold Group and is headquartered in Bolton, Lancashire. Employing more than 60 people, the company operates in the likes of the UK, France, Denmark, Ireland, Italy, Pola…
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City AM broke the news in London, United Kingdom on Wednesday, September 17, 2025.
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