Skip to main content
See every side of every news story
Published loading...Updated

Looksmaxxers. University researchers. Celebrities. They all want colostrum.

Colostrum supplement sales have jumped 3,000% in two years as farmers say they can sell only surplus after calves are fed.

  • Colostrum supplement sales surged 3,000% over the past two years, driven by fitness enthusiasts, university researchers, and celebrities seeking the nutrient-rich substance, according to February Bloomberg data citing NielsenIQ.
  • Inspired by popular 'healthmaxxing' and 'looksmaxxing' social media influencers, 16-year-old Egor Knyazev from southern Ukraine befriended a local farmer on Facebook Marketplace about 50 miles outside Odessa to source the product.
  • Knyazev's Instagram video 'blew up' his @smartbones21 page with 186,000 views, while Dr. Gendelman observed the uncontrolled market enabled sellers to charge $100 per bottle; retail versions at Target, Amazon, and Costco range from $15 to $100.
  • Rancher Kendel Hofer in northwestern North Dakota pays $40 per colostrum bag for her 150-head herd; without it, she says, calves would die, as Gendelman warned his product's success could create critical supply shortages.
  • Colostrum production faces inherent limits since it only emerges after cows give birth and synthetic alternatives remain in early research stages, though researchers note potential benefits for immunocompromised individuals pending further study.
Insights by Ground AI

42 Articles

Santa New MexicanSanta New Mexican
+38 Reposted by 38 other sources
Center

Looksmaxxers. University researchers. Celebrities. They all want colostrum.

Sentient reports on the rising demand for colostrum, a nutrient-rich "liquid gold," driven by influencers, celebrities, and health trends, causing shortages and ethical concerns.

·Santa Fe, United States
Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 70% of the sources are Center
70% Center

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

KHQ Right Now broke the news in Spokane, United States on Thursday, July 16, 2026.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

News
Feed Dots Icon
For You
Search Icon
Search
Blindspot LogoBlindspotLocal