US EditionLooking for the leaf: Companies alter labels to attract Canadians at grocery stores
- Some companies are changing their packaging to emphasize Canadian roots due to shifts in consumer behavior, according to Peter Chapman.
- Crosby Foods is moving its 'Proudly Canadian' emblem to the front of its packages to attract more shoppers, as reported by James Crosby.
- Sales of U.S. Products are declining while Canadian products are rising, according to grocery store reports.
- Various brands, including Maple Leaf Foods, are adding labels to promote their Canadian roots in response to changes in consumer behavior, according to The Canadian Press.
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Looking for the leaf: Companies alter labels to attract Canadians at grocery stores - Food In Canada
As Canadians scour grocery store shelves for maple leaves amid the trade war with the U.S., some companies are changing their packaging to make their domestic roots more obvious. Crosby Foods is one of them. The New Brunswick-based company, which sells molasses and other products and employs just under 100 people, was founded in 1879 by the great-great-grandfather of its now-president, James Crosby. The Canadian-owned company packages its molass…
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