Longtime Media Critic Dana White Explains Why He Prefers Influencers Over Traditional Media

Combat Sports Analyst Slams Dana White’s Media Take: “He Likes Them Because They’re Cowards”

UFC CEO Dana White believes that influencers and podcasters are the most powerful in today’s world, and traditional media is “irrelevant. The UFC, for cross-promotion, works with broadcasters, celebrities, its own fighters, and mainstream media to promote bouts.The majority of people in the twenty-first century utilize social media, such as Instagram and X, to promote everything and anything, regardless of scale. Influencers’ short-form content …

Longtime Media Critic Dana White Explains Why He Prefers Influencers Over Traditional Media

Dana White (Image Credits: Imagn) In the UFC, the social media influencer Nina-Marie Daniele has grown very quickly through her content. Now she is part of all major events, conducting interviews with big UFC stars. Whereas traditional media has been left behind, the UFC now prefers influencers more. Talking about the same thing, Dana White explains why traditional media is dying. In this fast-growing world, with the rise of AI and shorter atten…