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Longer Holidays Fuel Tourism, Create Spending Spree

Travelers favored county destinations and longer stays, while holiday box office revenue fell 36.5% from a year earlier, National Film Administration data showed.

  • Over the seven-day National Day break ending Wednesday, China recorded 2.142 billion cross-regional passenger trips, averaging 306 million daily, according to the Ministry of Transport. Rail networks exceeded 20 million daily passenger trips for three consecutive days.
  • Travelers increasingly skipped metropolises for county-level destinations this year, seeking slower, immersive experiences. Data from Tongcheng Travel showed tourism product bookings for these areas rose 42%, with visitors staying an average of 3.2 days longer than last year.
  • Four new high-speed rail services opened around the holiday, including the Harbin-Yichun section, facilitating travel to diverse cultural destinations. Ruijin tourist attractions welcomed over 950,000 visitors, with Red Well queues stretching up to 200 meters.
  • Despite the surge in road travel, where more than 1.96 billion trips were made and new energy vehicle traffic jumped 35%, seriously congested expressway sections longer than 10 kilometers fell 70% nationwide.
  • Analysts from China International Capital Corporation noted on Thursday that passenger travel growth had slowed, potentially reflecting higher oil prices. The holiday box office fell 36.5% to 1.165 billion yuan, signaling mixed consumer spending trends.
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China DailyChina Daily
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Longer holidays fuel tourism, create spending spree

·Beijing, China
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China Records 15.46 Million Cross-Border Trips During National Day Holiday

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i-cable.com broke the news on Monday, October 5, 2026.
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