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Longchamp opens ice rink on Shanghai’s Bund
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Longchamp opens ice rink on Shanghai’s Bund
Longchamp (珑骧) has capitalised on the festive season by bringing an ice rink to Shanghai’s Bund (外滩) – a high-end bit of waterfront district, and arguably the most glamourous part of town. Running through late December, the French brand’s ‘Cocooning on Ice’ pop-up combines a public skating rink, winter market and new-season product showcase into a single, open-air installation. The format is deliberately informal, positioning Longchamp in a shar…
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