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Lon Rosen shares early vision for Lakers as new president of business operations

Lon Rosen, a longtime Dodgers executive, starts as Lakers president of business operations focusing on Lakers while supporting Dodgers collaboration on broadcast, ticketing, and strategy.

Summary by OC Register
LOS ANGELES — Season-ticket prices are rising at Crypto.com Arena ahead of the 2026-2027. And Lon Rosen, the Lakers’ new president of business operations as of last week, is hopeful that fans will still turn up. “We hope they renew,” Rosen said, despite a report from ESPN last week that showed a season-ticket-price increase as high as 45.9%. “And obviously it reflects on what the market is now and the demand for tickets. You can look at how tick…

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The Los Angeles Lakers have a new director of business operations, and Lon Rosen also revealed what the fate of the personnel will be under his leadership.

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New York Post broke the news in New York, United States on Wednesday, February 25, 2026.
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