Local shoppers show strong support for small businesses even as national Black Friday, Cyber Monday spending hits new records

Local shoppers show strong support for small businesses even as national Black Friday, Cyber Monday spending hits new records

Racine County Eye readers say they’re spending modestly on Christmas this year, favoring local shops and planning to participate in the week-long economic blackout — even as national holiday shopping numbers hit all-time highs. Across three recent RCE polls, readers overwhelmingly said they preferred to shop local, keep holiday costs contained, and direct their dollars toward small neighborhood businesses rather than large retailers. Those respo…