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Local Advertising: the Sirti Warns the Arcom Against Skyrock's Demand in the South East - the Media Leader En
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Published on Wednesday by the Arcom, representatives of SIRTI and several independent radio stations – including Mistral FM, Cannes Radio and Kiss FM – expressed their reservations about Skyrock's request to switch from category D to category C in the areas of Toulon, Nice, Avignon, Cannes and neighbouring territories. Such a change would allow the station to access local advertising on a large part of the South-East, a resource deemed essential…
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