US EditionLivewire Teams With NFL for NFL Race to the End Zone
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Livewire Teams With NFL for NFL Race to the End Zone
Gaming-focused marketing firm Livewire announced a strategic, multi-year partnership with the National Football League (NFL) this week to launch a new content series called “NFL Race to the End Zone.” Financial terms of the deal were not disclosed. NFL Race to the End Zone promises to focus on NFL fandom with creator-led gaming culture, and will officially make its debut during the 2025 NFL season, which launches at the end of September. Designe…
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