Liverpool Announce Five-Year Sponsorship Deal with Turkish Airlines
The five-year agreement will put Turkish Airlines on Liverpool’s men’s, women’s and Academy shirts, replacing Standard Chartered in the club’s first major sponsor change in 17 years.
- On Tuesday, Liverpool Football Club announced that Turkish Airlines will become its new Main Club Partner from June 1, 2027, replacing London-based Standard Chartered on the front of men's, women's, and Academy match shirts.
- The five-year agreement marks the first change in front-of-shirt sponsorship for the Reds in 17 years, ending the primary partnership with Standard Chartered, which will transition to a Global Partner role.
- Valued at in excess of £300million, or £60m per season, the club claims this is the most lucrative front-of-shirt contract in the history of the Premier League.
- Turkish Airlines CEO Ahmet Olmustur said, "We are very pleased that Turkish Airlines will become the Club's Main Club Partner and that our name will take its place on one of the most iconic shirts in world sport."
- Seeking to expand its commercial reach, the club reported it remains the most engaged Premier League team on social media, garnering 1.5billion engagements last season—34% more than the next club.
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Liverpool to replace Standard Chartered with Turkish Airlines in one of Premier League’s most lucrative £300m+ sponsorship deals
Liverpool have agreed a reported £300million-plus, five-year sponsorship deal with Turkish Airlines, replacing Standard Chartered as the club’s principal and front-of-shirt partner from 2027. The deal, reportedly worth more than £60million annually, ends Standard Chartered’s 17-year shirt sponsorship. Turkish Airlines branding will feature on Liverpool’s men’s, women’s and academy shirts, making it one of the Premier League’s biggest sponsorship…
Liverpool have signed a mythical deal for a new shirt sponsor, which will bring them the unreal sum of 347 million euros. Liverpool have made a historic deal that could change the financial landscape of English football. In particular, the “Reds” came to an agreement with “Turkish Airlines”, in a deal that will earn them an unlikely amount. This new partnership agreement will take effect from the 2027-28 season, marking the start of a new “golde…
Liverpool ends 17-year Standard Chartered shirt deal
Liverpool becomes the latest Premier League club to place a travel brand on the front of its matchday kits. Liverpool has named Turkish Airlines as its front-of-shirt sponsor from the 2027/28 season, ending Standard Chartered’s 17-year run in one of football’s most visible commercial deals. Under the reported £60m ($81m) agreement, the airline will become […]
Liverpool have signed a deal with Turkish Airlines, which will see the Premier League club's wallet grow.
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