US EditionLiveRamp’s Adam Paul On How Data Boosts The Value of Tentpole TV Events
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LiveRamp’s Adam Paul On How Data Boosts The Value of Tentpole TV Events
It doesn’t take a rocket scientist–or a data scientist–to know that the Super Bowl or the NBA Finals are valuable properties for media companies and advertisers.Harnessing data can make them even more valuable and create new opportunities for marketers, Adam Paul, executive director, media alliances, at LiveRamp, tells The Measure.Paul noted that as advertisers and media buyers leaned into audience buying and programmatic technology, some of the…
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